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Apple iPhone 17 rumours: What to expect from Apple’s flagship launch

As September approaches, the rumour mill around Apple's iPhone 17 lineup is reaching full rpm. We’ve gathered everything, including information about new models and price hikes.
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Written by Archie Burkinshaw, Content Editor
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Launch timeline & event

Apple usually holds its iPhone keynote in early to mid-September. Reports suggest the iPhone 17 series may debut on Tuesday, 9 September 2025, with pre-orders around 12 September and shipping by 19 September.

The lineup: Four models, no plus

Apple is rumoured to introduce four models this year:

The new “Air” model is expected to be exceptionally slim (possibly as thin as 5.5 mm) and will slot between the standard and Pro versions, both in size and price.

Summary table (rumoured highlights)

Model Display & designChip & RAMCamera & highlightsBattery & charging Approx. starting price
iPhone 176.3 inch 120Hz, slim bezelsA19 (non-Pro)Dual cameras 24MP frontStandard battery, 35W wired £849
iPhone 17 Air5.5 mm thin, 6.6 displayA19 (5 GPU cores?)Single 48MP lensSlim battery Qi 2.2 wireless £899
iPhone 17 ProAluminium/glass, updated bumpA19 + 12GB RAMTriple 48MP lenses dual video Larger battery, faster charging £1049
iPhone 17 Pro MaxLargest 6.9 inch displayA19 + 12GB RAMTriple 48MP, 8K video5000 mAh battery £1249

Display & connectivity: ProMotion & Wi-Fi 7

  • Expect 120Hz displays across the entire lineup, which is a potential first for Apple. It is rumoured that LTPO OLED panels will enable this. Always-on display could still be a Pro-exclusive perk.
  • Connectivity upgrades could include Apple-designed Wi-Fi 7 chips and, in the Air model, potentially the company’s own 5G modem (sub-6 GHz only).
  • A redesigned antenna configuration wrapping around the camera bump may optimise signal issues by minimising interference.

Cameras & imaging: Mega-megapixels and dual capture

  • Rumours suggest upgraded 24 MP front cameras across the board.
  • The Pro Max could debut with three 48 MP rear cameras, including periscope-style telephoto and 8K video support.
  • All Pro models may also support dual video recording (front and rear at once) and variable mechanical aperture for enhanced creative control.

Hardware & performance: A19 chips, cooling, AI, and battery

  • The iPhone 17 Pro lineup is expected to be released with the new A19 Pro chip paired with at least 12GB RAM and vapour-chamber cooling.
  • The base and Air models may house non-Pro variants of A19, though some rumours suggest the Air might have one less GPU core than the Pro.
  • Battery enhancements could include the largest iPhone battery ever in the Pro Max (5,000 mAh) and easier-to-replace adhesive batteries across the series.

Charging

  • Expect up to 35W wired charging and 25W wireless (Qi 2.2), with rumours of reverse wireless charging for accessories.

Pricing: Slight bump

  • A £50 price increase is likely due to higher part costs and tariffs.
  • The iPhone 17 Air may start around £899, slightly above the base model but lower than the Pro.
  • The Pro may start at £1,049, with the Pro Max expected to be near £1,249.

iOS 26

The iPhone 17 lineup is to ship with iOS 26, which Apple unveiled at WWDC on June 9, 2025 and expects to roll out in mid-September.

This update includes upgrades for the Phone and Messages apps, making it easier to stay in touch while cutting down on distractions like spam calls. iOS 26 also packs in fresh updates for CarPlay, Apple Music, Maps, and Wallet and debuts Apple Games, a new all-in-one hub where you can find and play all your games in one place.